Every business is looking for the next thing that will help the business grow. Hardware vendors, software vendors, and the companies that use their products often use their yearly strategy reviews to find the perfect product to insert into the market at the perfect time. But, as often as those activities result in success, the less discussed result is failure. Maybe not massive failure, but failure. Wrong product, wrong feature, wrong time, or wrong price can contribute to the sad event.
And that’s OK!
Failure is an option.