When You Need Insight and Content!
Rampant technological advancements and galloping changes in customer expectations are changing the way we do business. The tried and true products, sales methodologies, whitepapers, ebooks, assessment protocols for production workflows and business workflows aren’t as effective as they have been in years past. McGrewGroup works with vendors and printers to bring new strategies and fresh content.
We are also the co-developers of The Print University - engaging educational content for developers, vendors, associations,and print shop employees.
Success Strategies
Understanding the capabilities of your technology is not intuitive!
We help you find your differentiation and focus your Go-to-Market stories across Transaction, Direct Mail, Commercial, Publication, Packaging and Corrugated thought leadership!
Workflow Strategies
Offset, digital, commercial, transaction, DM, wide-format, signage, folding carton, corrugated, sign, textile and general business.
All need a modern infrastructure to compete. Assessments supported by data is the key!
Optimizing for Channels
Output files used in all print and eDelivery communication channels can be messy. Let us help you develop an optimization strategy that goes beyond preflight to encompass more efficient use of bandwidth and storage!
Content to Amplify Your Story
Whitepapers, mini-whitepapers, articles, infosheets, customer stories, and blogs under your byline or ours!
LinkedIn is the lingua franca of business. The more content you share, the higher your levels of potential engagement. We can create shareable content!
Presentation development for webinars, open houses, and long-form video.
Research for Insights
Market interviews, field research, desk research.
Market surveys to your list or the McGrewGroup list.
Review research against known market trends.
Aggregation of trends.
Cross segment trend analysis.
Customer interviews, product development team interviews, peer groups, and focus groups.
Keynotes, Breakouts, Moderating, & Facilitation
Set the tone with an insightful presentation keyed to your needs.
Dozens of topics from digital transformation to workflow to selling to fill your capacity
Definition. Brainstorming. Game Plans
Sometimes you don’t know what you don’t know. Let’s workshop it, define it, and make it so!
Product Triage
This product development approach links your capabilities to what your customers need – even if they don’t know it yet.
